The day before the beginning is also an end.

The day before the the end is also a beginning, a premature one.

Genesee is a place where art, design and fashion briefly converge in space and time. Located in a pistachio-colored 1920s neoclassical house, located in West Hollywood’s Spaulding Square, the setting is a contemporary investigation of the classical salon. Neither showroom, nor store, Genesee is a collective of artists, designers, architects, writers, and thinkers who seek to understand what it means to produce in these times.

The three Artigas siblings are equally involved: Alejandro the eldest is the architect who remodeled and landscaped the space. He will show his furniture line and direct the art and design agenda. Teresita, the middle one, will be in control not only of the day to day but of homeware and accessories. While Gabriela, the youngest will showcase her jewelry line while coordinating all things fashion.

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Join us the evening of September the 17th from seven to ten, for the opening of Genesee, a house that is no longer our home.

Come down to our pistachio-colored 1920’s neoclassical house, located in West Hollywood’s Spaulding Square. Genesee with its central patio and lush garden aims to revisit and update the model of the salon.

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A salon is a gathering of supposedly stimulating people of quality under the roof of an inspiring hostess or host, partly to amuse one another and partly to refine their taste and increase their knowledge through conversation and readings, often consciously following Horace’s definition of the aims of poetry, “either to please or to educate” (”aut delectare aut prodesse est”). The salons, commonly associated with French literary and philosophical salons of the 17th century and 18th century, were carried on until quite recently in urban settings among like-minded people of a ’set’. From Wikipedia.

COLLABORATORS

These are some of the people we will be working with for the opening show.

ARTISTS

• Mark Licari
• Yuval Pudik
• Lyn Winter
• Yasmin Than
• Mr. Artigas
• Patrick Shields
• Nora Shields
• El Tunder
• Marco Rountree

BRANDS

• Artless Corporation
• Gabriela Artigas
• CLAE
• Victoria Morris
• TeAmo
• Bang Buro
• Taller Flora by Carla Fernandez
• KZO
• Kill City
• No.4
• OdynVovk
• Zan Zan Eyewear
• Esquivel
• T.e.m.o.r.e.s.
• Mancandy
• Trista
• Plomo by Galia Katz